How to Stay Off the MATCH File

Even if you’ve never been on the dreaded Terminated Merchant File (also known as MATCH) list, you need to take measures to ensure that you don’t end up on it. Lowest Merchant Account Fees

How? For starters, rethink whom you do business with. Signing up with the wrong processor greatly increases your chance of landing on the MATCH file, especially for incidental reasons like fee discrepancies.

Sign up with reputable processors and have a thorough understanding of the provisions in the merchant account application, particularly the contract period and any associated termination fees. Also, it’s a good idea to understand the rules of Visa and MasterCard. Knowing about the MATCH file and the general regulations of Visa and MasterCard can help when trying to get off of it – or stay off.

Preventative measures can help you to stay off the TMF – measures such as fraud detection and an effective transaction management system that prevents mistakes like authorizing transactions multiple times, charging canceled cards and other oversights.

Tips for staying off the TMF list:

• Don’t go over your officially authorized maximum sales without permission from your merchant processor.
• Provide your customers with up-to-date information about how and when you will debit funds from their accounts. Give them easy access to contact methods for them to reach you with any of their questions, concerns or complaints. Respond to all inquires in a timely fashion.
• List your customer support phone number on your customers’ monthly statements. If they don’t recognize your debit they should call you first before hastily-and mistakenly-disputing the charge.
• Provide excellent customer service and stay in touch with your customers. Send emails, call them to confirm higher-than-normal charges or to solicit customer feedback, and send newsletters. The more they know you the better the more they will feel comfortable with and trust you.
• Monitor transactions closely with a transaction management system, so that you can protect your business from an expensive interruption of service.

MSIQ is dedicated to saving merchants money on what they already have to pay. We believe that educating our merchants about the industry is the best way to earn and keep your business.

We perform custom rate analysis free of charge no obligation to any merchant who asks.

Where are Some Types of Online Fraud Coming From?

According to the U.S Internet Crime Complaint Center in 2004, there were more than 207,000 internet fraud reports in the United States alone. One type of online fraud that most people are familiar with is a scam run on Craigslist where the seller receives an email from a prospective buyer offering to send a cashier’s check to purchase the advertised item. By the time you find out the check is not valid, they have already picked up your product. In addition, they often over pay you for your item in the cashier’s check and ask for money to be sent back to them. Lowest Merchant Account Fees

Online fraud has evolved and is no longer limited to strangers and stolen cards. Fraud can even come directly from the people you hire to market your products. A type of this kind of fraud is called affiliate fraud and involves affiliate networks. An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. They are the people that you hire to drive customers to your site and manage your affiliate activity.

Affiliate fraud comes in many different forms, one of which is deceiving marketing emails that are often considered spam and can give your company a bad name. It is important to market your product or service and use email campaigns strategically. Beware of the many affiliates that may create masked domains of your web site, capturing customers who may not know they have purchased your product and causing a large number of chargebacks.

A large indicator that there is possible affiliate fraud is looking for a large amount of customers coming from the same IP address or that are using similar emails. Many times the affiliate will use a gift card or prepaid card to make purchases and when these cards get close to their next billing cycle they get declined.

There are things you can do to protect yourself against online affiliate fraud. Having a stable and reliable third party reporting system will help minimize your risk. Your software should show how many of the affiliate transactions actually continue to the next billing cycle. It is also important to have a system that has the ability to block affiliates and can provide your business with data that can be analyzed. Solid reporting systems can let you know exactly what affiliate network is sending traffic back to your website.

Affiliates still remain an excellent source of traffic for people who are looking to promote their website or products online, but caution and research should be taken when selecting and monitoring what affiliate network is best for you.

MSIQ is dedicated to saving merchants money on what they already have to pay. We believe that educating our merchants about the industry is the best way to earn and keep your business

TMF MATCH List or Terminated Merchant File (TMF) List

Some lists you want to be on-like the VIP list. But the TMF is one list you don’t want to be on. We’ll talk about what this means for your business, how to avoid getting on the TMF list and what to do if you end up on it.

What is the TMF Match List?

When you apply for a merchant account, the bank will check to see if you are on the Terminated Merchant File (TMF). If you’re on it, this means that another bank has terminated a merchant account with you, and sends up a red flag to banks that you’re a credit risk. The chances are slim to none of getting approved once your name hits the list. Getting on the TMF list is the equivalent of getting blacklisted.

How do you get on the TMF List?

Unfortunately, it’s not that difficult to get on the list but it is a challenge to get removed-even if you didn’t deserve to get on the list in the first place.

All it takes is one accounting mistake (yes, even on the bank’s end), technical glitch or dispute over billing practices and your business is in jeopardy.

So how do you get on the Match File? The most common ways include:

• Credit card fraud. If your fraud detection controls aren’t strong enough you could end up with too many chargebacks.
• Friendly fraud. This is when a consumer disputes a legitimate charge such as from an adult website.
• Factoring. Factoring is when a merchant deposits transactions for sales generated by another business.
• Excessive chargebacks-approximately 1-2% of sales.
• Fraud. Types of fraud include not delivering products or misrepresenting products or services.
• Violating the merchant agreement
• Owing money to a bank or processor

One of the fastest ways to get on the Match list is to close your merchant account and not pay your last statement. It’s a simple oversight with costly consequences. Even a matter of a couple of dollars can land you on the dreaded list. Fortunately, this is one of the easiest fixes. Read on for tips on getting off the TMF list.

If you have an unscrupulous merchant account provider, you could wind up on the TMF if your provider counts chargebacks in the month it comes in instead of the month the original transaction occurred. If you do fewer sales in the month the chargeback is processed, your chargeback percentage could skyrocket.

How to get off the TMF list

Bad things happen to good people all the time-but that doesn’t mean you can’t do anything about it. If you find out that you’re on the TMF list, there is hope-but it will take some work. If you’re thinking that you can get a new merchant account by changing your business name or having a spouse or relative sign up for you, be weary; banks are savvy to this scheme. Banks have ways of finding you out through social security numbers, ISP addresses, and public records.

Depending on why you’re on the TMF, you will have an easier-or a harder-time getting off of it. If you committed fraud, you probably won’t ever get off the list.

As soon as you find out that you’re on the TMF, call your merchant account provider-or the company that placed you on the list. Prepare to work to speak to many departments until you get in touch with the right person. You might end up being referred to the processing bank.

If you believe your business or name was mistakenly added to the Match file, you must work with the acquirer that added the listing to the file. Only the company that placed you on the list is authorized to request a change or deletion of the information.

If your acquirer recognizes that the listing was in error, they must request the file correction immediately. Examples of errors include termination for reasons that don’t warrant a public listing such as inactivity.

To request a change or deletion, the listing bank submits its request to MasterCard International in Purchase New York. The designated individual at MasterCard will review the merchant’s explanation and listing bank’s justification for change or removal from the listing. MasterCard International reserves the right to deny the request. The listing bank must justify its reason for the deletion.

Losing your merchant account and not being able to process credit cards is stressful but try to remain calm and act courteously to every person you talk to, no matter how upset or frustrated you are. Once you reach someone that knows something about your situation-probably in the risk department-he or she should be able to tell you why you are on the match file and explain your options to get off the file. Get a direct phone number for someone that you can correspond with about the situation in the future.

If you were placed on the match file for a high chargeback ratio, time is usually the only thing that will get you off the list. Your bank needs to know that it isn’t going to get stuck with unpaid bills resulting from the merchant’s former customers’ chargebacks. Lowest Merchant Account Fees

If you didn’t pay your final bill, you may only need to pay off your debt with your former processor. You could be re-instated after a week or so after you make payment.

On the other hand, you could face more opposition. It can take several weeks to get off the match file in many cases. Sometimes you will have to negotiate to get charges resolved or fees removed. If after a few weeks you don’t make any progress, you may need to hire a lawyer.

Processors often use arbitration to avoid taking individual cases to court. It’s cheaper than going to a court and the results are often better for both parties. If you need legal assistance in getting of the Match file, seek a lawyer with experience in bankcard law.

MSIQ is dedicated to saving merchants money on what they already have to pay. We believe that educating our merchants about the industry is the best way to earn and keep your business.

Want to Pay by Credit Card? Minimum Purchase $10.

Minimum Purchase

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“Minimum Credit Card Purchase is $10″.  If you have seen a sign like this at a retail store, you are not alone.  No matter what the sign says, if a merchant accepts credit or debit cards, you are allowed to use any card they accept for a purchase of any amount.  Merchants cannot, in any case, impose minimum or maximum purchase amounts for card payments.  Those who try to pull this off think they are being smart by avoiding merchant fees on small dollar items that may already have a thin profit margin.  What they don’t realize (or they do and think the customer will be naïve) is that they are in violation of card association operating guidelines.  They can also anger customers who must purchase more in order to pay by card.

Even if a merchant accepts all the card types, they must follow the strictest operating guideline.  In most cases, that will be Visa.  (Merchants can choose what card types to accept. For example, Costco only accepts Amex and debit cards.  However, Visa and MasterCard are grouped together in most cases.)  Violation of the minimum or maximum purchase guideline can get a merchant terminated by Visa or MasterCard (who own the dominant share of the card payment market).  Terminated merchants are put on the Terminated Merchant File list – called TMF or MATCH.  Merchants can land on the MATCH file as a result of violating the terms of their credit card agreements with either Visa or MasterCard.  Once a merchant is on the MATCH file, it is very hard to be removed.  It is considered a blacklist in the card processing industry. Click for more information on the MATCH file.

In today’s world, a merchant not being able to accept card payments will have a hard time existing at all.

Interestingly enough, some states (i.e. New York) allow this practice so long as a sign is clearly posted.  No matter, since the merchant needs to understand that they must abide by the respective card company operating guidelines.  If they violate the rules, they are terminated.  Visa and MasterCard, not the legal system in this case, rule the roost.

Merchant fees, on average, run about 2% of the sale and include items such as, but not limited to, discount and/or transaction fees, card association fees, statement fees, AVS (address verification), gateway fees and monthly statement fees.  Merchants need to accept these fees as a cost of doing business, similar to other operating fees.  Instead of focusing on the cost of accepting card payments, merchants should concentrate on the reduced risk of card payments, which are guaranteed at the time of purchase.  (Exceptions to this payment guarantee would be if chargebacks come in to play at a later date.)  In a time when cash or checks were the only option and consumers felt more comfortable paying by check, a merchant had to wait until the check cleared – and also took the risk not getting paid if a check bounced. The funds from debit and credit card purchases are deposited anywhere from 24 – 72 hours from the batch closing date.

If they violate the rules, they are terminated.

Business owners are constantly finding ways to help their profit margin – by using effective practices to reduce merchant fees and increasing customer loyalty.  Some have their POS systems set to default to PIN debit (merchant fees for debit cards are typically lower than those for credit cards).  Others offer discounts for cash payments.  No matter how a merchant chooses to operate in favor of their bottom line, they have to ensure that they are adhering to card association operating guidelines.  In today’s world, a merchant not being able to accept card payments will have a hard time existing at all.

MSIQ is dedicated to saving merchants money on what they already have to pay. We believe that educating our merchants about the industry is the best way to earn and keep your business.

Types of Credit Cards

What are some of the typical cards you can accept?

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There are several different kinds of credit cards issued by Visa and MasterCard. There are differences between them may affect the rates charged for those cards and how a merchant is responsible for processing them.

Consumer Card

A consumer credit card is a plain old credit card carried by an average person. It is not tied to a checking account, offer any rewards, or associated with any business. It is not special in any way. These cards are becoming less and less popular as check cards and rewards cards gain in popularity.

Check Cards

A check card is very similar to PIN-based debit cards. Unlike a typical credit card where you wait until you receive your next bill to make payment, and maybe even make a partial payment, the funds for check card transactions are immediately withdrawn from your checking account.

Unlike PIN-based debit cards, however, you do not have to key a PIN number to complete the transaction. You simply sign your name as if you had used a credit card. Also, unlike PIN-based debit, no special equipment is required to accept check cards. The same equipment used to accept credit cards can also accept check cards.

Rewards Cards

A rewards card offers its cardholder special bonuses for using that card to make purchases. The bonuses will vary by card issuing bank. Typical rewards include airline miles and vacation packages.

All rewards cards are placed into a special Interchange table and typically cost more to accept then a traditional consumer credit card. They typically fall into a mid-qualified rate for retail businesses. Mobile, MOTO, and Internet businesses typically pay their qualified rate for these cards.

Business/Corporate Cards

Business cards, also called corporate cards, are carried by business owners. These are typically used to make purchases for the cardholder’s business. They are popular amongst businesses as they offer extra features not traditionally found in consumer credit cards. The more detailed statements are their primary benefit.

Business cards are placed into a special Interchange table and typically cost more to accept then a traditional consumer credit card. They typically fall into a mid-qualified rate for retail businesses. Mobile, MOTO, and Internet businesses typically pay their qualified rate for these cards.

Purchasing Cards

Purchasing cards are virtually identical to business cards with one exception: they can only be used in predetermined businesses. All transactions outside of the predetermined businesses will be declined automatically.

The predetermined businesses are determined by SIC code. If a corporation has allowed a purchasing card to make purchases from a merchant listed in that SIC code the transaction will proceed normally. The company that the purchasing card has been issued to has the ability to determine what SIC codes a card may be used with. If a merchant has a customer that cannot make a purchase due to the SIC code restriction the customer will need to contact the card issuing bank to have the merchants SIC code added to their acceptable SIC code list.

Purchasing cards behave like business cards in terms of rates and fees as well as required fields.

MSIQ is dedicated to saving merchants money on what they already have to pay. We believe that educating our merchants about the industry is the best way to earn and keep your business.

 

Some Businesses Should Always Accept American Express

Who Needs to Accept American Express?

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American express is the 3rd most widely used credit card in the US. Depending on who your customers are, not accepting American Express may be a very poor business decision.

A typical retail business’s credit card acceptance percentages will look something like:

Visa – 60%
MasterCard – 25%
American Express – 10%
Discover – 5%

10% for Amex is not a huge number, especially considering that the majority of Amex users also have a Visa or MasterCard. Amex is more expensive than Visa and MasterCard, and businesses often choose not to accept it.

When we look at businesses that sell in areas where there are a lot of business professionals, or they cater to other businesses (B2B), we see Amex percentage go up drastically. Amex has a very strong business card program that many businesses use. Something as simple as having a location near a major business center, can have a huge increase on the amount of people that want to pay with American Express.

For a moderately B2B company, the credit card usage looks more like:
Visa: 45%
MasterCard: 25%
American Express: 25%
Discover: 5%

True B2B companies will see a very large increase in Amex sales, and these can be as high as 50% or more.

Even though your customers may have a Visa or MasterCard, you may lose them as a customer if you don’t accept Amex. Businesses that take their clients out want to pay with their business card. The same thing goes for purchasing office supplies, equipment, computers, paper, food, or anything else that could be considered a business related expense. If you don’t take Amex, the people wanting to use their Amex business card will find someone else who does.

Turning down sales because they cost a little bit more, doesn’t save money because those people are no longer spending money with you.

Terms To Know When Shopping For A Merchant Account

Fee Terms And What They Mean

Over the past couple of weeks I have run into many merchants that feel ripped off by their merchant sales representative. Time and time again I hear “I just didn’t know what to ask for.” Like with any other purchase for your business, it is important to learn about your product.

Here is a list of common terms you should know when talking to credit card processing companies:

• Qualified Rate – This is typically the rate you are quoted when you sign up for a merchant account. This rate only applies to swiped regular retail cards. Be sure to ask what your Mid-Qualified and non-Qualified rate will be.
• You may also be charged an Authorization fee. This is the amount charged to a merchant account each time communication happens between the software or point of sale terminal and the authorizing network. Make sure you are not charged an additional transaction fee because the two are the same.
• Your sales agent may refer to Basis Points. Basis points are the percentage that you are charged on a credit card transaction. One basis point is equal to 1/100th of 1 percent. Thus a rate of 1.85% is equivalent to 185 basis points. For some merchants, a basis point mark above Interchange is advantageous.
• Batch Closure fee – This is a fee charged each time a settlement or end of day processing totals are sent to the financial institution.
• Electronic Data Interchange (EDI) – The electronic communication of business transactions, such as orders, confirmations and invoices.
• Transaction Fee – A per transaction amount charged by the bank for processing each transaction. This amount is in addition to the discount rate. For example: a discount rate of 1.85% plus 30 cents per transaction. Make sure you are not being charged an Authorization fee as well.
• PCI Compliance Fee – This fee is usually assessed by your merchant bank because they are passing on a fine they received from the card associations. Make sure to dispute this with your processor if you see it on your statement.

Knowing the merchant processing industry lingo is just one way to protect your business from getting ripped off.

Merchant Solutions IQ is dedicated to saving merchants money on what they already have to pay. We believe that educating our merchants about the industry is the best way to earn and keep your business.

We perform custom rate analysis free of charge no obligation to any merchant who asks. Just contact me, Kevin at ksarisky@merchantsolutionsiq.com for more information.